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Big data

Big data

Is big data still big news

People talk about ‘data being the new oil’, a natural resource that companies need to exploit and refine. But is this really true or ...

Big data analytics

Big data analysis and analytics

First, it is important to define the term big data and differentiate between data analysis and data analytics. Big data refers to data sets s...

Big data

Big Data: Top 5 Ways It’s Revolutionizing Marketing

Here’s a quick look at how big data is forever changing the marketing landscape. Segmenting customers In the past, marketers had to use their...